Launched in the year 2003, WordPress has carved a niche for itself in Content Management System across the globe.
Did you know that WordPress (WP) is adopted by more than 74 million sites that publish new posts every other moment?
Regardless of the size of the blog, that is making use of WP. The broadly used CMS has turned out to be the favorite among the big and small brands due to its dynamic tools and plugins.
It’s a great fact that WordPress is now used by 23.8% of all websites all around the world. Some of the big brands that have made a wise choice of hiring WordPress Developers to build their WordPress sites are The New York Times, NASA, Forbes, TechCrunch, CNN, Best Buy, IZOD, Times.com, eBay, GM and Jay Z’s Life. Also, Google’s Matt Cutts is an admirer of WordPress, naming it “a fantastic piece of software.”
Let’s check out important reasons why your business site should be switching to WordPress and you will see the difference, once done.
WordPress is open source, so it’s free
Whether you are a launching a new online business or are just a blogger, the good news is that WordPress is 100% free. Above all, you will never be deceived with hidden charges if your site becomes more prominent than expected. WordPress is also open source, hence, it will always be free for you to utilize. This also states that you can enhance or change the source code to build the right site for your requirements.
Not just a blog
WordPress is the best to be used as a web development technology as well as a great blogging platform that can be integrated into a current website. Since WordPress comprises a post and page structure, you can publish daily blog posts, as well as static pages like About or Contact pages.
Robust out of the box
Not like other content management systems, WordPress is all set to use once it is properly installed. So, you don’t have to “hunt down, fix, and configure a long list of add-ons just to get some essential features that WordPress considers inevitable such as RSS feeds, comments, revisions, etc. If you wish to get some customizations done to make your website more functional, you can always hire WordPress Developers to get the requirement done right at the first go.
Google loves WordPress
The most popular search engine – Google actually favors the sites that are powered by WordPress because its framework is not difficult to crawl. In fact, Google’s Matt Cutts actually recommended WordPress during the WordCamp in 2009 in San Francisco. Moreover, his personal blog created on WordPress.
Safe and secure
As WordPress is a widely used CMS, it shouldn’t be a surprise if it’s targeted by hackers. Although, there’s nothing to worry as WordPress takes the security of its users quite seriously. Yet, do practice a few elementary security measures, such as avoid downloading a plugin or theme from an untrusted site. This CMS continually updates its software to prevent attacks. In fact, it has an automatic update feature ever since the launch of version 3.7.
WordPress is customizable
Due to a plethora of themes and plugins that WordPress has to offer, with just a click of a button you can personalize your site to look and function as you wish. Furthermore, because of the apparently infinite features that WordPress has, you can build a website or a blog that you’ve always imagined.
Abundance of support
WordPress also comes with unparalleled support. This counts the extensive WordPress community where you can ask any question or concern by participating in the WordPress Forums.
It’s now a necessity than ever for a website to be mobile optimized to be compatible with smartphones and tablets. In the case of WordPress, you just don’t have to worry over that. It’s already mobile friendly, cheers to many of the responsive themes. If your website is not responsive, then choose to hire a WordPress developer and make a fully responsive mobile friendly website on WP to stay ahead of your competitors.
WordPress integrates some of the dynamic platforms available to give your business that extra edge. For launching an email campaign, you can use services like MailChimp or Aweber. If you want to get paid for a product or service, even then WordPress can work with some of the ace payment gateways in the world.
You must have known by now that WordPress is a free software. Though, that’s not the only feature that saves you money. Because WordPress is open source as well as user-friendly, so you won’t have to spend on hiring web designers or technicians to deploy or maintain your WordPress site, unless you are proficient with DIY practice.
A lot of eCommerce solutions
If you are among those who are using WordPress for their business, then you too will be happy to know that there are numerous eCommerce solutions that are useful in transforming your site into a top online store. With WP plugins such as WP eCommerce, WooCommerce or Easy Digital Download you can effortlessly begin making money online.
Simple to manage
As already mentioned, WordPress is fortified with an integrated updater for security purposes. Still, WordPress also informs you whenever there are updates for your plugins and themes. This is why managing a WordPress site cakewalk since you’ll always be up-to-the-minute with the latest happenings and keep your site safe as well as new.
Gives your site a fresh look
Whether you want to update your theme just because you have been using it for quite a too long now or you’re looking to take benefit of the holiday season, there are chiliads of free themes to pick from. By doing so, you can always keep the appearance of your WordPress site new for your customers. Also, if you hire WordPress developers who are well acquainted with the latest look and feel, then you can present your website in the best possible manner.
Running a business is a very tedious and time-consuming task. However, WordPress can make some additional time by providing you the ability to schedule posts ahead of time. So, whenever you are done with a post, you can schedule it at whatever time that suits you and your customers. For instance, if you have observed that the maximum traffic comes to your site between 1 pm to 2 pm on working days, then you must list posts around that time.
Hence, WordPress can be called as one of the best platforms for your business site. Once you choose for WordPress migration or WordPress development from scratch, do not forget to hire a WordPress developer with great experience and expertise to provide the best value for your investment.